Adherence of Prime-Time Television Advertising Disclosures to the “Clear and Conspicuous Standard: 1990 vs. 2002

In 1990, one-fourth of all national television commercials contained disclosures, yet none of the disclosures adhered to all of the Federal Trade Commission\u27s clear and conspicuous standard (CCS). As a result of marketplace changes and a 2001 Federal Trade Commission and National Advertising Division joint workshop, the authors anticipate an increase in the number of disclosures and greater adherence to the CCS. The authors find a significant increase in disclosure incidence; however, adherence declines or remains unchanged for most individual guidelines. Finally, the authors provide public policy implications and offer suggestions to increase adherence to the CCS

Consumer Miscomprehension: An Experimental Study of Age Group Differences

Business Administration, Marketin

Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard

This study examined entertainment ratings disclosures against the Federal Trade Commission\u27s (FTC’s) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games industries focus on “ensuring that the rating … and the reasons for the rating … are effectively and clearly communicated to parents” (p. 31). An investigation of a week of prime-time television commercials across six networks revealed that with the exception of dual modality presentation of the letter rating, ratings disclosure information is often incomplete and falls far short of meeting the FTC\u27s CCS. We offer recommendations to the entertainment industry to address these shortcomings

Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability

Sharenting (using social media to share content about one's child) is a progressively common phenomenon enabled by society's increased connection to digital technology. Although it can encourage positive connections to others, it also creates concerns related to children's privacy and well-being. In this paper, we establish boundaries and terminology related to sharenting in an evolving digital world. We conceptualize a modern sharenting ecosystem involving key stakeholders (parents, children, community, commercial institutions, and policymakers), by applying consumer vulnerability theory to explore the increased online connection that occurs as work, school, and socialization become increasingly more virtual. Next, we expand the characterization of sharenting by introducing a spectrum of sharenting awareness that categorizes three types of sharenting (active, passive, and invisible). Finally, we provide a research agenda for policymakers and consumer welfare researchers.</p